Discovering Manifattura Ginori

For more than two decades, the Ginori Manufactory has had a single extraordinary obsession: beauty.
The history of the Ginori Manufactory began in Doccia, just a stone's throw away from Florence. Inspired by his passion for white gold, Marquis Carlo Andrea Ginori started a porcelain factory which was destined to become a worldwide icon of style. Today, the tradition of the Florentine maison is the same as it has always been: turning porcelain into pure beauty.

The eighteenth century

The eighteenth century is a key century for the development of porcelain in Europe, in this period the first manufactures are born, fed by new styles and international trends. At Doccia, Carlo Ginori takes the opportunity to give space to a creativity capable of synthesizing the elements of the ancient tradition with more modern influences. The Manufacture gives life to the art of making porcelain and Ginori becomes the international reference point for the creation of sculptures.

Elegance at the table

Ginori porcelain is the protagonist of the most exclusive residences.

In stately homes, palaces and courtyards, the precious porcelain of the Doccia Manufactory is synonymous with elegance and refinement. In the same historical period, the a stoia (woven matt) motif was created and, subsequently, the collections were enriched with luxurious gold decorations.

The art of decoration

International trends and Made in Italy style.
The era of International Exhibitions, naturalistic taste and Romanticism began. The collections were enriched with floral elements and new decorations for the table.

The nineteenth Century

The passage from the century of reason to that of feeling marks a new chapter in the development of artistic taste and the manufacture of porcelain. Florence becomes the scene of a controversy between the academic supporters of the Beautiful ideal and the naturalists promulgators of the beautiful natural Since 1806 the direction of the Manifattura passes to Leopoldo Carlo Ginori Lisci. The young heir immediately shows that he has a broad entrepreneurial vision and initiates a process of profound renewal.

Towards new horizons

The art that has traveled the past, to imagine the future.
The Manifattura expands and the Richard Ginori Ceramic Company is born. The tradition of master craftsmen meets new technologies and the creations are perfected thanks to the use of new patents.

The Twentieth Century
The artistic revolution

The artistic genius of Giò Ponti.

The great master Giò Ponti was made creative director and the Ginori Manufactory spread its new decorative solutions throughout Europe.

Gio Ponti

From 1923 to 1933 the artistic direction of the Manifattura was entrusted to Gio Ponti. Master is responsible for introducing highly innovative elements with sensitivity and respect for the taste for the ancient, and for the oriental culture. In 1925 at the Universal Exposition in Paris, the Manifattura and its artistic director were awarded with the assignment to both of a Grand Prix.

The minimalist style

Ginori 1735 transformed the art of the table into a wonderful ritual.

Giovanni Gariboldi projected the art of the manufactory in everyday dimensions. Ginori 1735 tableware sets interpreted this class with a minimalist design. A new style of functional elegance was sought and born at the same time, to interpret new styles and modern trends.

Italian design

Many styles, only one muse: excellence.

The Manufactory was renewed by relying on the experience of the greatest Italian designers of the time: Franco Albini, Franca Helg, Antonio Piva, Sergio Asti, Achille Castiglioni, Gabriele Devecchi, Candido Fior, Gianfranco Frattini, Angelo Mangiarotti, Enzo Mari and Aldo Rossi.

A timeless icon

An art which evolves without forgetting its roots.
In 2013, the Manifattura Ginori was acquired by Gucci and the artistic direction entrusted to Alessandro Michele.
In 2016, Ginori 1735 went under the direct coordination of the Kering Group, while the creative direction was entrusted to a team of designers formed under the direction of Alessandro Michele during the period in which he held this role.
Today Ginori 1735 is an expression of excellence in Italy and in the world in the high artistic manufacture of porcelain, able to combine craftsmanship, creativity and attention to progress.