Gio Ponti
From 1923 to 1933 the artistic direction of the Manifattura was entrusted to Gio Ponti. Master is responsible for introducing highly innovative elements with sensitivity and respect for the taste for the ancient, and for the oriental culture.
In 1806, at the turn of the century of reason and that of sentiment, the direction of the Manifattura passed to Leopoldo Carlo Ginori Lisci, who started a process of profound renewal. La Ginori focuses on the development of the 'Pittoria' and calls to prominent French interior decorators.